1. Scope
This Privacy Policy applies to personal information processed through Acren websites, account and access workflows, communications, and related services.
2. Information You Provide
We may collect information you provide directly, including:
- name;
- work email;
- company;
- job role;
- account credentials;
- markets and asset classes of interest;
- access-request information;
- communications with Acren;
- feedback; and
- information you submit through the service.
3. Information Collected Automatically
We may automatically collect information about use of our websites and services, including:
- IP address;
- browser and device information;
- pages viewed;
- referring pages;
- approximate geographic information derived from IP address;
- timestamps;
- interactions with Site features; and
- diagnostic and security information.
4. Authentication Information
If you authenticate through Google or another identity provider, we may receive information necessary to authenticate and administer your account, such as your name, email address, and provider identifier, subject to the provider's authorization process.
5. How We Use Information
We may use personal information to:
- provide and secure Acren;
- authenticate users;
- administer workspaces;
- process access requests;
- provide customer support;
- personalize product settings;
- communicate about Acren;
- improve products and research workflows;
- analyze Site usage;
- prevent fraud, abuse, and security incidents;
- enforce agreements and policies;
- comply with law; and
- protect Acren, users, and third parties.
6. How We Disclose Information
We may disclose personal information to service providers that assist with functions such as:
- cloud hosting;
- authentication;
- database infrastructure;
- analytics;
- communications;
- customer support;
- security; and
- payment processing, if applicable.
Services observed in Acren's current operations include Vercel for hosting, WorkOS AuthKit for authentication, Supabase for database and application infrastructure, Resend for transactional email, Google Analytics 4 for bounded public-site analytics, Google Maps for maps and external location links, and Semrush for owner-operated marketing research. Acren also maintains optional PostHog analytics and Stripe billing code paths; their production activation has not been established.
We may also disclose information:
- at your direction;
- within your organization or workspace as necessary to provide collaborative features;
- in connection with a merger, financing, acquisition, reorganization, or sale of assets;
- to comply with law or valid legal process; or
- to protect rights, security, and safety.
7. Sale, Sharing, and Targeted Advertising
Acren does not sell personal information for monetary consideration.
Certain privacy laws define terms such as "sale," "sharing," or "targeted advertising" more broadly than ordinary usage. Where applicable law provides a right to opt out of covered processing, Acren provides available choices through its Privacy Choices page.
Acren may update this disclosure as its services, vendors, or legal requirements change.
8. Public-Record and Research Information
Acren's product may process information appearing in government, public-record, commercial-property, corporate-registration, or other data sources.
The treatment of information contained in those research datasets may differ from information collected directly from Site visitors and account users.
Acren's product is intended for commercial property research and not for consumer eligibility or FCRA-regulated purposes.
9. Cookies and Similar Technologies
Acren may use cookies and similar technologies necessary to:
- operate the Site;
- maintain authenticated sessions;
- remember preferences;
- protect accounts and systems; and
- understand Site performance and usage.
Where required, Acren will provide applicable choices or consent mechanisms.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and security records, complying with legal obligations, resolving disputes, and enforcing agreements.
Retention periods may vary according to the type of information and reason for processing.
Privacy case and audit records are retained for three years after closure. This period applies to those case and audit records only, not to all personal information or underlying research datasets.
11. Security
Acren uses administrative, technical, and organizational safeguards designed to protect personal information.
No system can guarantee absolute security.
12. Your Choices and Rights
Depending on where you reside, applicable law may provide rights to:
- request access to personal information;
- request correction;
- request deletion;
- obtain information about processing or disclosure;
- opt out of certain processing;
- appeal certain privacy decisions; or
- exercise other statutory privacy rights.
See Privacy Choices for the current status of available request mechanisms and jurisdiction-specific information.
13. Authorized Agents
Where applicable law permits use of an authorized agent, Acren may require verification of the agent's authority and/or the consumer's identity before processing the request.
14. Children's Privacy
Acren is a business and commercial real estate research service and is not directed to children.
We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
15. International Visitors
If personal information is transferred across national borders, Acren will handle such transfers as required by applicable law.
16. Third-Party Services
The Site may link to third-party websites or services. Their privacy practices are governed by their own policies.
17. Changes
We may update this Privacy Policy from time to time.
We will post the revised policy and update the date above, and provide additional notice where required.
18. Contact
Privacy inquiries and existing privacy-request questions may be sent to privacy@acren.ai.